Forged, the new stout created by mixed martial artist Conor McGregor, will make its debut in more that 350 ASDA stores across the UK on 5th August.
Originally brewed in late 2020, Forged Irish Stout quickly gained popularity and became the number one Irish stout at McGregor’s own establishment, The Black Forge, located near his Dublin residence. It has been outperforming its biggest rival.
The beer has now reached a pivotal point in its journey, with McGregor’s recent acquisition of a brewery enabling him to scale production and introduce his stout to a broader consumer base.
The stout’s flavour profile is a result of a meticulously crafted blend of malts, including pale malt, crystal malt, Munich
malt, black malt, roasted barley, and wheat.
“I’ve said it before, and I’ll say it again. We’re not here to take part, we’re here to take over,” said McGregor. “This launch comes as a culmination of two years of hard graft from myself and the Forged Irish Stout team, and I’m immensely proud to finally be able to get it into the hands of the British public.
“We’ve huge plans for Forged in the UK, Ireland, the US, and beyond, and I can’t wait for you all to join us on the journey.”
A major international launch event is being planned for later this year.
