Days, the dedicated 0% ABV beer brand, has launched its award-winning Pale Ale into a packaged 568ml pint bottle format.
“Our ambition is to see pints of alcohol-free beer flowing in every pub and bar across the UK,” said Days Brewing co-founder Mike Gammell.
The category is booming, but spoilage rates of current alcohol-free draught options can be up to five times higher than alcoholic counterparts, so we’ve developed a first-of-its-kind 568ml pint bottle of our 0.0% Days Pale Ale.
“The Days pint bottle and bespoke glassware will allow our hospitality partners to offer consumers a perfect pint of alcohol-free beer every time.”
Days is now stocked in more than 1,000 bars and restaurants and has seen year-on-year growth in the on-trade of over 210%. The launch of its packaged pint bottle is aimed at supercharging that growth.
Days co-founder Duncan Keith said: “Now, more than ever, consumers expect to find a great range of 0.0% alcohol-free beer beyond just a token lager.
“We’ve taken direct feedback from hospitality customers across the UK, who asked us to develop a solution that would enable them to offer pints of 0% beer without the need to replace tap lines or take up storage space in a cellar.
“The alcohol-free beer category continues to grow at pace, and we’re excited to introduce an innovative solution to this barrier to growth. Now, every pub and bar in the UK can offer pints of Days alcohol-free 0% beer to their consumers.”
