First brewed in 2018, Juice Forsyth has become Brew York’s most popular beer of all time, and its development is continuing with new iterations of the brew.
Lashings of pineapple, passionfruit, and mango combine with Cascade, Citra, CTZ, and Mosaic hops to create a moreish citrus juice bomb. The naturally hazy fruited IPA has a distinct zesty orange colour, soft mouthfeel, and tropical aroma.
Sales are booming — equivalent of 5,000 pints a week of Juice Forsyth last year — and that’s predicted to rise to 9,000 pints a week over the next year.
The beer is now listed in all of the top five UK supermarkets, and it’s exported globally, including to Norway, Finland, Italy, Hong Kong, Portugal, Netherlands, and Jersey, with a huge new listing in 448 stores across Sweden set to go live.
A packaging rebrand is under way, set for launch in the autumn of 2023, with the aim to refresh and modernise the design, making it more stand-out on the shelf and on the bar.
What’s more, across 2023 the Juice Forsyth Portfolio Project will include a release of four limited editions of the signature beer: Vegan Juice Forsyth, Deuce Forsyth, an imperial 8% ABV version, Exotic Juice Forsyth, a guava, banana and mango version, and a Dark Fruits Juice Forsyth (set to be released in the autumn).
Over summer, Brew York will be running a special campaign — ‘It’s Got To Be Juice’ — designed to put a spotlight on this IPA favourite as “the perfect beer to accompany a summer of socials and sun-catching”.
July announcements will include:
- £5 pints of Juice Forsyth at all four Brew York venues: York city centre; Osbaldwick, York; Pocklington; and Leeds city centre
- Special deals and limited-availability packs of Juice Forsyth on the Brew York webstore
- A prize draw to win a luxurious Juice-fuelled two-night stay in York, or a year of Juice
- Limited-edition It’s Got To Be Juice merchandise and giveaways
