T&R Theakston, has announced that it has secured listings for cans of Old Peculier in 240 Asda stores across the UK. The beer has been canned since 2021.
The news comes as the brewery sees demand for its beers continue to grow in both the on- and off-trades. Alongside the new listings for Old Peculier, 140 Asda stores will also be selling cans of Theakston Best Bitter.
“These two new listings are evidence of the continued strength of our portfolio,” said Simon Theakston, joint managing director of T&R Theakston.
“Theakston Old Peculier has continued to capture the attention of the country’s discerning drinkers, and we’re delighted that it is becoming more widely available as a result of this growing partnership with Asda.
“Additionally, to see the increased off-trade success of Theakston Best Bitter speaks to a consumer preference for high-quality, handcrafted beers such as our own.”
He added: “This new listing is testament to the continued work of our sales colleagues to develop our off-trade channel. We’re looking forward to continuing to work with our retail partners during this next stage of off-trade growth, ensuring that our customers can enjoy their favourite beer at home, as well as in pubs and bars across the country.”
