For the first time since records began, cider has jumped to the top spot in the South West of England as the best-selling draught pint.
Thatchers Gold, made in Somerset, has overtaken all draught beer and draught lagers to become the best-selling pint across the region. Some 15.2 million pints of Gold were poured in 2022.
According to analyst CGA, no cider has ever sold enough to overtake a beer or lager into the number one position in any region in the UK.
in fact, Thatchers has two of its best-selling ciders in the top ten LAD (long alcoholic drinks) in the South West, with its cloudy apple cider, Haze, at number eight.
“Drinkers across the globe love Thatchers Gold, but there’s absolutely no doubt that here in the West Country it’s extra special!” said Martin Thatcher, the fourth generation of the Thatcher family to lead the business. “One in every two pints of apple cider poured in the West Country is a Gold.”
