Birmingham-based Davenports has added a new keg session bitter to its portfolio, Drum. “It’s a bitter that can’t be beat,” says the brewer.
“It is an important lower-strength keg ale for session drinking,” said head brewer Paran Sandhu. “The craft keg ale is a fast-growing sector dominated by large UK brewing brands, so it’s great to add personality, and something locally brewed with a strong authentic back story, to that sector! Give the consumer more choice.”
Drum is brewed using a mix of British, European, and world hops, and quality British malts. Golden in colour, it’s served with a thick creamy head, with a light floral hop finish. “You’ll taste gentle floral notes, with hints of oat and wheat,” said Paran.
When it comes to identities for its ever-expanding portfolio of products, Davenports, which was established in 1829, has plenty of heritage to draw from. The iconic Drum Bitter badge from the past has been given just a light modern touch to ensure it appeals to today’s market.
“As heritage brands go, Davenports takes some beating,” said sales director, Cen Hayward. “The company is built on strong foundations and that helps to propel their strategy of expanding, elevating, and reaching new customers.
“The company has already added new pubs to the portfolio this year, and this new bitter is the first of several new ales you can expect. I’m excited by Drum Bitter and its potential across our own pubs, and indeed other pub chains. It is a year of growth for the company — sustained growth.”
The first pints of Drum Bitter will be poured today at Davenports’ flagship Birmingham pub, the Queens Head, on Steelhouse Lane.
