Greene King is launching its first two limited edition beers of 2023, themed around the Six Nations rugby championships and first world war history.
Some may remember the seasonal special Scrumdown, a 4.1% ABV amber ale, however this year the pumpclip has been redesigned. The fresh, fragrant, and easy drinking ale will be available to enjoy through all of February and March.
Making its debut will be Opening Session, a 3.8% ABV pale ale, which includes subtle tropical fruit characters. The name for the pale ale was inspired by the first world war legislation that limited pub openings to sessions for munition workers. This refreshing pint that draws on an interesting piece of British pub history.
The two exclusive cask ales form part of a wider Fresh Cask Releases calendar, a portfolio of 18 limited-edition cask beers available at specific times throughout the year ahead, which has been created by the brewing team at Greene King.
“We are so excited to launch these seasonal cask beers to our customers, as part of the new Fresh Cask Releases calendar,” said Jack Palmer, head brewer, who joined Greene King last year.
“We pride ourselves on the quality, design, and stories behind these beers, that means each and every beer is unique. Greene King has over 200 years of history, so it’s important that we celebrate our heritage.
“Creating exciting styles and flavours in cask ale is a passion for us, as we continue to provide our customers with something new throughout the year to broaden guest appeal and engage new drinkers. We look forward to sharing more on what’s to come for the year.”
Greene King will also be supporting licensees with a welcome pack for the Fresh Cask Releases calendar, including the full year layout, tasting notes, and access to online training support. Bespoke point of sale for selected releases throughout the year will also be available to attract guests’ attention and curiosity in the pub, and inspire purchase.
