Brew//LDN, the London craft beer festival, will be responding to the trend for low- and no-alcohol drinks by including more of these beers at its May event.
The trend goes beyond Dry January, with the global non-alcoholic beer market expected to achieve 8% annual growth by 2024.
“We are committed to the idea of ‘quality over quantity’, and recognise the increasing demand for low-alcohol and non-alcoholic options,” said Toby Chantrell, one of the founders of Brew//LDN.
“We are excited to offer an even wider selection of these options this year, to ensure that everyone can enjoy the unique craft beer experience we have to offer.”
Freestar, Renegade, and Toast Ale will be among the many offering these options at the festival. “We believe this is really where the volume-driving segment of the market is,” said Felix Von Hurter, co-founder of Freestar.
Freestar is a non-alcoholic brewery created for beer lovers and drinkers who also enjoy alcoholic options — a group that corresponds to 90% of alcohol-free beer drinkers.
“If you want to capture the attention of this consumer, then you absolutely need to offer a high-quality and diverse range of alcohol-free drinks,” added Felix.
The festival will be back at Printworks, Rotherhithe, on 5th and 6th May, for the final time before moving to a new venue in 2024. The festival will be split into four sessions, one for trade and three for consumers.
• Find out more, and book tickets at brewldn.com/
