There are just under four weeks now until Cask Ale Week, a celebration of our national drink, running from 22nd September until 2nd October.
The organisers have a new-look website, which includes ideas for both brewers and publicans to help them make the most from the event. There is also more to discover on the Cask Finder app.
Working with trade associations the British Beer & Pub Association, UKHospitality, and the British Institute of Innkeeping, Cask Ale Week engages with and supports breweries and pubs to organise events that encourage customers to discover — and fall in love with — cask ale.
Breweries and pubs are encouraged to engage with the campaign to maximise publicity of their events and promotions focused on cask beer.
Paul Nunny, director of Cask Marque, which is behind Cask Ale Week, said: “Cask Ale Week is important for both cask beer and pubs. After all, the last stage of the fermentation process of real ale happens in the pub.
“We want to celebrate the pub as central to the community. It’s now more important than ever to support hospitality and to encourage human connection. We believe that the pub plays an important role in this, and Cask Ale Week not only introduces new drinkers to the fantastic tradition of cask beer, but encourages them to visit and support local breweries, pubcos and pubs in their locality.”
He added: “Last year was our most successful event to date, with over 32 million people reached using #CaskAleWeek across multiple social media platforms. More than 150 different breweries and pub groups got involved, either running activities, promotions, or sharing information on their social media.
“We look forward to bringing an even more successful Cask Ale Week to customers in 2022, reaching more drinkers and spreading the word about fresh cask beer.”
Cask Ale Week will kick off with a seminar entitled The Future of Cask, which will be held at the refurbished Brewer’s Hall in London on 22nd September. Tickets can be booked here.
