Shepherd Neame brand Whitstable Bay has teamed up with anonymous local street artist ‘Catman’ fora new campaign, Inspired by Creativity.
Catman, who has gained international acclaim with his bold, thought-provoking works, has brought to life five characters that depict the popular coastal town. His original artworks — titled Chef (pictured below), Painter, Balance, Diver, and Pirate — will be displayed in five Shepherd Neame coastal pubs and hotels later this month. These will form an interactive art trail offering exclusive rewards.
He said: “Having grown up in Kent, I am very familiar with Shepherd Neame, and I was really excited at having the opportunity to team up with such a great local family company, particularly on a campaign promoting Whitstable and encouraging people to get creative, which I feel very passionately about.
“I think it is a fantastic idea to share art in different spaces such as pubs and hotels, to make it more accessible and inspire people to enjoy or create art — just as I try to do with my street art.”
Five limited edition Whitstable Bay x Catman glasses are available now, each featuring one of Catman’s exclusive designs and a collector’s mark of authenticity. The exclusive glasses will also be available to win in competitions on Whitstable Bay’s social channels throughout June, July, and August. There will also be prize is limited edition branded paddleboards, clothing, and stationery items created for the campaign. These will also be available to buy from Shepherd Neame’s brewery shop in Faversham and its online shop.
The Inspired by Creativity campaign will also see the launch of a new limited edition High Tide Afternoon Tea, featuring beers from the Whitstable Bay collection, next month. There will also be a competition to win an exclusive weekend experience in Whitstable.
Marketing manager, Louise Buet, said: “We are really excited about this new campaign, which we hope will encourage more people to discover Whitstable’s unique community and culture, while enjoying our award-winning Whitstable Bay beers.”
