Fropical Ferret, a light and hoppy ale from Badger Beers, is expanding its distribution in the grocery sector, with new multiple retailer listings.
The 4.6% ABV fruity IPA will be available in more than 220 Tesco stores from May, as well as in 200 Asda stores from the start of June. Fropical Ferret is already sold in close to 400 Sainsbury’s, Waitrose, and Morrisons stores, as well as through Ocado.
Matt Woodhouse, drinks marketing aanager at Badger Beers, said: “Many younger beer drinkers prefer lighter, hoppy, chilled IPAs to a standard lager when the sun shines.
“Our brewing team have crafted an ale that meets today’s market trends, while still appealing to Badger loyalists who appreciate the full-flavoured traditions of a distinctive ale from Dorset’s traditional family brewer.
“Sales of Fropical Ferret were strong following its launch last spring. It quickly became one of last year’s top five and fastest-growing product launches in the premium bottled ales category. With wider distribution than ever, we’re expecting even higher demand this summer.”
