Birmingham’s Dig Brew Co brewery is catering for the ‘big kid’ in everyone this Easter with a quirky ice cream launch party.
The Big Kid Ice Cream van
Customers will be able to enjoy experimental ice creams at the brewery, on River Street, Digbeth, tomorrow (16th April). Flavours will range from McDonald’s fries to wasabi peanut butter, and Champagne Maraschino cherry to peach Melba.
The artisanal ice cream — traditional ‘Mr Whippy’-style and hard slushes — will be served from a uniquely branded Big Kid van parked up outside the premises. Big Kid Ice Cream is the brainchild of Harry Webb, former head chef of Dig Brew Co’s Dough pizzeria and brother of Dig Brew owner and art school graduate Oliver Webb.
With a government backed start-up loan, Harry invested in an ice cream van and hired a commercial kitchen to start his business. He will be in his vehicle serving customers between noon and 11pm on Easter Saturday.
Oliver said: “The Big Kid Ice Cream launch party is the latest in a series of fun events to celebrate our fifth anniversary. Big Kid is inspired by the likes of Ben & Jerry’s and mirrors Dig Brew with its quirky motifs and ambitions in relation to our big multinational competitors.
“Even though Harry is only 27, he is adopting a nostalgic theme to his range, based on reliving what we used to enjoy as youngsters, but without any of the disappointments that can bring.”
The ice cream range includes flavours for all dietary needs, with prices ranging from £4.95 for a single scoop waffle cone to £9.95 for three scoops.
Dig Brew Co’s Dough pizzeria will also serve Detroit and traditional round-style pizzas, and a full range of fresh beers will be served in the tap room. A local DJ will provide music.
Harry Webb and his Big Kid Ice Cream van will be showcasing at venues across the Midlands this summer, with plans to serve at festivals later in the year. They are available for weddings and other events.
