Two-time Premiership Rugby winners the Exeter Chiefs are digging in to lend their support to Otter Brewery’s #PintsMeanTrees scheme.
Left to right: Tony Rowe OBE, chairman and chief executive, Exeter Chiefs; Jon Freeman, advisor, Saving Devon’s Treescapes; Patrick McCaig, managing director, Otter Brewery; England international Henry Slade; and Exeter Chiefs captain, Jack Yeandle
This is an environmental initiative which sees the Devon-based brewer plant a tree for every brewer’s barrel it sells in 2022.
Last week, Otter Brewery managing director, Patrick McCaig, joined Tony Rowe OBE, chairman and chief executive of
the Exeter Chiefs, England international, Henry Slade, and club captain, Jack Yeandle, to plant the first of 50 trees at the Chiefs’ home ground of Sandy Park.
Pints Mean Trees will support the Saving Devon’s Treescape project led by Devon Wildlife Trust. This was created to lead the fight against Ash Dieback, which is expected to kill at least 90% of Devon’s ash trees in the coming years.
The aim of the project is to plant and nurture 250,000 trees, in areas outside of woodlands, across Devon.
Patrick said: “As fans and sponsors of the Chiefs for many years we are delighted that they’ve put their weight
behind the Pints Mean Trees initiative. We have already planted over 2,000 trees, and with the Chiefs’ support it will help raise awareness of what we are trying to achieve, so we can plant even more.”
Redress the balance
Lisa Duncan, sales and marketing director for the Exeter Chiefs, added: “As a club we are totally committed to operate in a sustainable and environmentally friendly way, and so we are delighted to support Otter Brewery’s Pints Mean Trees initiative.
“It’s a shocking statistic that Ash Dieback will kill over 90% of the ash trees in Devon, and so by planting the 50 trees here at Sandy Park we can do a little bit to redress the balance and help to mitigate climate change at the same time.
“Otter beers are a firm fans favourite on matchdays and it is nice to think that the trees we are planting will be enjoyed by generations of fans, for years to come.”
Any pubs, bars, sports clubs, or venues looking to get involved with Pints Mean Trees should contact Otter Brewery via email at trees@otterbrewery.com or by calling 01404 891285. A comprehensive Pints Mean Trees point of sale kit is available.
