Otter Brewery has partnered with Devon Wildlife Trust to launch an ambitious environmental initiative, Pints Mean Trees.
This is a specific campaign that will support the trust’s Saving Devon’s Treescape project. It will commit Otter Brewery to plant a tree for every brewer’s barrel it sells in 2022.
Saving Devon’s Treescapes was created to lead the fight against ash dieback, which is expected to kill at least 90% of Devon’s ash trees in the coming years. The aim of the project is to plant and nurture 250,000 trees across Devon in areas outside of woodlands.
To launch the promotion, pubs and venues serving Otter’s award-winning beer will each be sent a Pints Mean Trees promotional pack in the coming weeks. These include ten trees and ten guards. These can be shared with customers on the signing of a pledge card that commits the new tree owner to care for and nurture the sapling.
Also included within the packs are Pints Mean Trees bar runners, beer mats, font clips, and bar talkers, which operators can use to help communicate the initiative with their regulars.
Eco-conscious
Patrick McCaig, managing director of Otter Brewery, said: “Otter has always been an eco-conscious brewery, and as a family we’ve deliberately built every part of the business around being as green as possible.
“We now believe that it is time to take this commitment to the next level, and I’m delighted that Otter Brewery will be partnering with Devon Wildlife Trust to support their Saving Devon’s Treescapes project.
“We are confident that pubs and venues serving Otter beers will be keen to show customers how they are not only backing the project, but also doing something for the environment, and we are excited to get feedback and repeat orders throughout the year.”
Rosie Cotgreave, project lead, Saving Devon’s Treescapes, added: “Ash Dieback is sadly going to affect us all over the coming years, but by working together we can provide hope and action to ensure Devon’s treescapes are healthy and resilient in the future.
“We are particularly excited about how the Otter Brewery network of pubs can help get our message out to an even wider audience, and we look forward to seeing where these trees are planted.”
• To enquire about becoming involved in Otter Brewery’s Pints Means Trees initiative, contact the brewery or visit otterbrewery.com.
