Sharp’s Brewery is to be the exclusive beer sponsor of the new Cornwall Rugby League Football Club (RLFC), with its Doom Bar Extra Chilled.
The club recently received approval from the Rugby Football League (RFL) to compete in the Betfred League 1 next year. Cornwall RLFC will be the first professional rugby league team to represent the county in the 126 years since the sport was established. It will play its home games at the Memorial Ground, Penryn.
Sharp’s marketing controller, James Nicholls, said: “As a successful business born of humble beginnings here on Cornwall’s north coast, we know it takes teamwork, talent, discipline, and dedication to succeed. The same values that create the perfect pint in the brewhouse create the perfect try on the field.
“It’s these values we have seen in Cornwall RFLC during their journey thus far, and we have been proud to support the club’s developmental arm — the Cornish Rebels — over the last decade in their hard work and determination to put professional rugby league on the map in Cornwall. We’re very much looking forward to following Cornwall RLFC’s progress in their first competitive season.”
Cornwall RLFC’s commercial director, Rob Butland, said: “Cornwall RLFC are proud to have Sharp’s Doom Bar Extra Chilled on board with us as a club sponsor for our inaugural season in Betfred League 1.
“We are committed to working with Cornish businesses as much as possible and Sharp’s Brewery is undoubtedly one of Cornwall’s most iconic and recognisable brands, both here in Cornwall and throughout the UK.”
