Badger Beers is to run its biggest on-pack promotion in five years, offering luxury staycations in its home county of Dorset.
The promotion is running on 50,000 bottles of Golden Champion and Fursty Ferret, the two top-selling Badger Beers, which are brewed by regional family brewer Hall & Woodhouse in Blandford, Dorset. An eye-catching collarette will offer consumers the chance to win an ‘Escape to Dorset’.
The offer is running from October through to the end of February, with bottles stocked in all leading retailers and wholesalers. Badger Beers will be supporting the offer with direct marketing to its fanbase and promotion on social media.
Badger Beers drinks marketing manager, Matt Woodhouse, said: “We know there’s a strong renewed appetite for exploring the UK and this campaign captures that potential and reinforces Badger’s roots in Dorset — which we firmly believe is the best county in the land!
“After the last 18 months of travel disappointment and disruption, we think many people are ready for a short break, and we expect an enthusiastic consumer response to the offer. We look forward to welcoming the 20 winners and their guests to our beautiful pubs, and to the delights of Dorset, next year.”
