Lancashire’s Cannabrew has sold all cans of its CBD-infused hard cider within one day. Only bottles now remain on sale.
Cloud cider is vegan, made with crisp Jonagold apples from Somerset, and includes 15mg of broad-spectrum CBD oil added at the filtration stage.
It is the third line to be offered by the Lancaster-based brewer. Cannabrew launched in September of 2019 with Sesh IPA. Since then it has also released a lager, Soul.
Cannabrew owner Elliot Horner thinks the company may have underestimated demand for the cider. He said: “I now think we should have produced more, it’s as simple as that. Our dreams are big, but, as we grow, we remain a smaller craft brewer compared to others in the market. And innovation always comes with risk. So, with new lines, and with respect to our investors, we take a calculated risk on the amount of production budget to invest.
“Earlier in the year, our first samples for Cloud Cider were especially well received. We also used the previous experience of our successful lager and IPA launches to help us predict demand. But with a blend so innovative we decided to be cautious. Maybe, looking at the demand, we were more cautious than we needed to be.”
