The Campaign for Real Ale (CAMRA) is urging people to visit pubs this summer under the banner of the Great British Beer Festival, supporting them after a year of restrictions.
In the absence of a single Great British Beer Festival (GBBF) event this year, due to covid-19, CAMRA is encouraging licensees to hold events and activities celebrating live beer and real cider as part of a Great British Beer Festival at Your Local event.
This will take place from 30th July to 8th August, just a week after the proposed date that restrictions are set to end. GBBF at Your Local hopes to present the very best that the nation’s pubs, clubs, breweries and cider producers have to offer.
This campaign hopes to help encourage footfall to pubs and clubs and increase demand for brewers and cider-makers. In previous years, GBBF has attracted more than 38,000 attendees, and CAMRA is hoping that in the year that the industry needs it most, those beer and cider lovers will come out to support independent and local businesses.
Suggested activities
- Encouraging licensees to bring in special guest beers
- Encouraging licensees to out on mini-beer festivals
- Arranging meet the brewer sessions and tastings
- Promoting cask conditioned real ale and real cider
- Brewery tours
Great opportunity
GBBF organiser Catherine Tonry said: “We’re delighted to be able to bring the Great British Beer Festival to the pubs, clubs, and breweries that have worked so hard to stay afloat in the toughest of years.
“We hope that beer and cider lovers alike will make their way down to their local to celebrate in whatever way they can, be that trying a brand new tipple, learning first-hand from brewers, or attending their local mini-festival.
“This is a great opportunity to raise a glass to all the brilliant publicans, staff members, and patrons who have helped the beer, cider, and pub industry to survive throughout the pandemic.
“Though we can’t get together at London Olympia for the second year running, we hope that people will take to their locals to get involved with the GBBF at Your Local experience. Let’s get back to the pub today!”
• Find out more at local.gbbf.org.uk/
