Fightback Lager, the official beer partner for Music Venue Trust (MVT), has announced its crowdfunding campaign to early investors before going public with the funding drive.
With live shows set to return, the brewing company is offering financial backers the opportunity to invest in and co-own the start-up beer brand, and share in its growth to earn multiple returns.
Launched in 2018, Fightback was set up to provide regular long-term income for MVT, a UK-registered charity which acts to protect, secure, and improve grassroots music venues.
The proven concept taps into the deep connection between beer and live music, so that on every occasion fans come together, they can support the foundations of live music.
The crowdfunding campaign has launched with full industry backing, having showcased at this year’s International Live Music Conference (ILMC) to much accolade. The brand aims to raise £200,000 to help expand the business and stock in more than 900 music venues and beyond as the industry re-opens this year.
In its ambition to make a real, long-term difference, Fightback seeks to persuade audiences to choose its beers and ciders over other brands that do not contribute to grassroots venues. Money from crowdfunding will go towards raising the brand’s profile, launching a huge rolling live music promotion, and expanding availability.
If half of UK venues sold one keg per week, £103,000 a year would be donated to the cause. The opportunity from pouring beyond live music venues is much greater.
Gary Prosser, director of Fightback, said: “Despite the trials and tribulations of lockdown, we are now in a position to roll out beer and cider that will help secure the long-term future of grassroots venues. These venues are the beating heart of the UK music industry, defiantly backing new artists and training the talent that invigorates music culture.
“Our crowdfunding campaign is designed to help accelerate the growth we are experiencing across the board, with the ambition to supply 900 music venues once they re-open later this year, as well as grow our festival listings and our D2C (direct to consumer) arm. This is a really exciting opportunity for all levels of the music and drinks industry to invest in our crowdfund raise to share in our growth as we begin making that vision a reality.
“It is also an opportunity to invest in a business where credibility is the foundation, combining financial success with saving venues. With Fat Boy Slim and Frank Turner already among our famous fans, investors know they’ll be in good company.”
• To find out more, click on the campaign on Crowdcube.
