A unique fashion range inspired by craft beer has been launched by Derby Brewing Company.
Mr Shaw founder Karl Shaw (left) with Paul Harris, managing director, Derby Brewing Company
The range has been designed in partnership with Derby-based clothing fashion brand Mr Shaw. The brewery, which owns five pubs across the East Midlands, will launch the limited edition range of garments with two t-shirt designs, a hoodie, and sweatshirt.
Paul Harris, managing director of Derby Brewing Company, said: “This is the first of its kind for a brewer. Beyond typical craft brewery merchandise, this is a fashion collection that you would be very happy to own and wear every day, with genuine high street appeal and quality.
“When considering the idea for a merchandise range with a twist, I knew I needed the right partner to match my ambition, and Mr Shaw immediately sprang to mind.
“I loved the idea of two Derby companies working closely together to make a fashion range combining style and substance, with design and quality to match.
“To be able to bring this collaboration to life and produce a genuinely fashionable range is an exciting project, and something that was really important to me. Great beer, great pubs and looking sharp — what’s not to like?”
Samples from the range
Mr Shaw founder and designer, Karl Shaw, said: “Derby has a rich brewing heritage, something we wanted to convey in the design and, when things are back to normal, be proud to wear to the pub.
“Paul and I have kept in touch ever since we played football together over 18 years ago, so I was delighted when he approached me with the idea. I knew it was something special!
“Our designs continue the sophistication of Mr Shaw, with its contemporary twist, and a unique take on the Derby Brewing Company brand, while every garment is Fair Wear Foundation(FWF) certified and made from premium organic cotton and recycled polyesters.”
Paul cadded: “We will also be launching a unique Mr Shaw craft beer this year and have plans for joint events when allowed. Watch this space!”
The limited edition range is available from www.mrshaw75.co.uk and www.derbybrewing.co.uk, as well as pop-up stores and events when it was once again safe to do so.
