As millions of people embark on a Dry January, new research from alcohol education charity Drinkaware reveals that two-thirds (66%) of midlife drinkers — aged 45 to 64 — have drunk, or would try, lower-strength alcoholic drinks — an increase of 15% in two years.
Similarly, more than half (51%) of this age group have consumed, or would try, alcohol-free drinks — up from 48% last year.
Midlife UK drinkers were polled by YouGov in 2017, 2018, and 2019, as part of Drinkaware’s ongoing mission to encourage people to cut down on their drinking, which includes taking more drink-free days each week.
