Following a successful crowdfund, Toast has launched its core range of craft beers in cans, and introduced a fresh new look.
The new brand identity was created by B&B Studio, in-keeping with its mission to build the brands that matter.
The new identity leads on the message of ‘Toasting Change’ and puts the brand’s planet-saving potential front and centre — a shift in emphasis from the existing ‘Brewed with Bread’ tagline.
A rousing toast to the “bakers, brewers, landlords, and punters, saving the planet over a pint” acts as an expansive manifesto for the brand, while the tagline ‘Here’s To Change’ sits alongside a new logo.
‘We’re thrilled to launch into cans, making our planet-saving beers more accessible’
Toast’s full range of beers — Craft Lager, Pale Ale, Session IPA and American Pale Ale — have launched in cans. This follows a study conducted with Advance London that compared the environmental impact of aluminium cans and glass bottles. It also aligns with changing consumer preferences for cans in the craft beer category.
The new 330ml cans are available in Tesco, Waitrose, and on Toast’s website.
Louisa Ziane, global brand and sustainability director at Toast Ale, said: “With all our profits helping to fund charities that are fixing the food system, Toast’s purpose goes beyond our effective circular solution.
“We’re thrilled to launch into cans, making our planet-saving beers more accessible to more people whilst reducing our environmental impact.
“Our new branding brings greater taste, improved navigation and bold brand impact. Importantly, our re-defined mission reflects our optimism. We hope it will inspire others and unite people behind the Toast movement, saving the planet over a pint.”
