A new 0.5% ABV imported lager is being promoted with shots of it being held by nuns, in a series of shots by top photographer Rankin.
Lucky Saint is an unfiltered lager independently brewed in Germany with
punchy pilsner malt and Hallertau hops.
Created by agency Karmarama and shot by Rankin, this saintly nun campaign comes with a cryptic Bible verse and will be featured in posters across London.
Lucky Saint founder, Luke Boase, said: “We feel very lucky to work with Karmarama and Rankin for our first ever campaign. They share our vision that we should all be able to enjoy a great quality beer, whether drinking alcohol or not.”
Lucky Saint beer is currently available through luckysaint.co and at selected bars and restaurants around London from Honest Burgers to The Berkeley Hotel and The Star of Bethnal Green.
