Hofmeister Helles — available in more than 150 outlets across the UK — has been declared best lager at the Quality Drinks Awards 2018.
The beer judging panel was chaired by award-winning beer and food writer, Melissa Cole, helped by other experts including brewers, bartenders and sommeliers.
Hofmeister Helles is the new face of the famous 1980s beer. Brewed, following the 1516 Reinheitsgebot Beer Purity Law, in the heart of Bavaria, Hofmeister Helles is made using only three ingredients: natural mineral water, locally grown barley and award-winning Hallertau hops.
It is slow-brewed for longer, and at a colder temperature, to produce a refreshing, authentic Bavarian beer to appeal to consumers looking for a premium product with provenance.
Iconic brand
Quality Food Awards director, Helen Lyons, said: “The judges were excited to see such an iconic brand back on the market. It is clean tasting, with a very appealing light colour, a balanced flavour with soft hoppy and malty notes; all in all, a very refreshing beer. It is wonderful to see high quality beer being made affordable.”
Richard Longhurst, co-founder of Hofmeister, said: “We are thrilled to now have won our second major award; the first was the highly acclaimed International Wine and Spirits Competition beer award for best lager of 2017/18, and now we have national recognition from the Quality Drinks Awards.
“It re-affirms our decision to bring back Hofmeister, and it is great to see that the quality of our product is being endorsed by leading experts.”
