Manchester-based importer Morgenrot has reinforced its world beer portfolio with the addition of Windhoek Draught from Namibia Breweries Ltd.
Joining Windhoek Lager, which is now well established in the UK, Windhoek Draught is an easy-drinking, smooth and refreshing beer from a place that understands the need for quality liquid refreshment, Namibia being one of the driest countries in the world.
Brewed in accordance with the German purity law, the Windhoek beers are made using only the finest hops, malted barley and water, plus their own specially cultivated yeast which is filtered out before bottling.
The launch is part of a summer of brand activation and events for the African beer brand, which has partnered with Save the Rhino International with the aim of raising £5,000 for its conservation efforts.
The #PureBeer brand has always supported rhino conservation in Namibia, previously funding a Piper Cub plane to aid the fight against rhino poaching.
Morgenrot sales director, Graham Archibald, said: “The Windhoek Lager brand continues to see interest due to its quality and strong southern African following.
“Windhoek Draught is a beer made in the same vein and one regularly requested from consumers, so it’s great to add it to our portfolio. The two beers will be central to our sales push, and with a creative marketing campaign plus the partnership with Save The Rhino International, we’re very excited about where the brand can go.”
