Recipe kit provider Simply Cook have partnered with Amity Brew Co to develop a curry-house-inspired feast with a cold craft beer, made for sharing.
The collaboration comes as new research from SimplyCook reveals more than eight in ten Brits are making ‘fakeaways’ at home, with one in five recreating Indian food themselves.
The SimplyCook – Curry House Collection features four SimplyCook recipe kits — Bombay Biryani, Jalfrezi, Moghul Korma, and Saag Curry — taking tastebuds from rich and creamy to hot and punchy.
Brewed by Amity Brew Co, SimplyJuicy is a 4.6% ABV juicy pale ale made with Motueka, Mosaic, and Simcoe hops. Expect bright lime and juicy tropical fruit flavours, with notes of papaya and pineapple balanced by a refreshing bitterness. It’s a natural match for bold, aromatic curries, cutting through richer sauces while complementing warming spices.
“A great curry night deserves a great beer alongside it,” said Amity Brew Co’s head brewer Tom Summerscales. “SimplyJuicy has been brewed to complement the bold, layered flavours of an Indian banquet without competing with the food.
“Bright, juicy and refreshing, SimplyJuicy brings notes of zesty lime, papaya and pineapple, with a clean, refreshing bitterness that makes it a great partner for everything from rich and creamy kormas to hotter, punchier curries. SimplyCook brings the feast, we bring the beer – it’s a pretty unbeatable night-in combination.”
