Woodforde’s Brewery has unveiled new keg branding, looking to emulate the strong on-trade presence that its cask range enjoys.
The brewery’s new look has been applied across its entire keg range, including on keg lenses and glassware. It has also renamed its popular English Lager Woodforde’s Lager, and rebranded Volt 0.5 to Woodforde’s 0.5.
The change celebrates the brewery’s Norfolk roots, with nods to beloved local landmarks, like Norwich Cathedral, natural beauty spots, and the famous Wherry boats which gave Woodforde’s first ever beer its name.
“We are absolutely delighted to unveil our new branding,” said Paul Sullivan, chief executive of Woodforde’s. ““These simple yet captivating designs will fit in seamlessly with the competitors on the bar — they stand out for all the right reasons.
“We remain committed to our cask roots and our multi-award-winning range of traditional ales, but it was about time we brought our keg products into a uniform range.
“Our name is synonymous with quality — and this new look, with our name proudly at the centre, will only create further trust and connection with customers looking for a quality pint, whether that’s cask, keg, bottle, or can.”
