Amber Taverns is continuing its expansion into the South of England with a seven-figure investment in its first Wiltshire pub, Cooper & Co, in Salisbury. It will open on Monday (5th October).
The opening sees the former Pizza Hut building, on Blue Boar Row, comprehensively converted into a high-energy, value-led pub, combining drinks, sport and competitive socialising.
The drinks proposition will include draught beers alongside cask, wines, cocktails, shooters and spirits, all underpinned by Amber’s focus on value. The cask range will include beer from local Salisbury brewer Hopback.
“Cooper & Co represents a significant investment for Amber and demonstrates the level of commitment we are making to our expansion in the South,” said Salle Wroblewski, regional director south at Amber Taverns.
“This has been a substantial conversion. We have effectively taken the building back to brick and completely redesigned it to create a pub from what was previously a restaurant, including major changes to the layout and infrastructure.”
The opening forms part of a wider southern expansion programme which has seen Amber strengthen its operational infrastructure in the region, including the appointment of Wroblewski to lead the southern business.
She added: “Salisbury is an important opening for us, both in its own right and as part of our wider growth ambitions. We see considerable opportunity to take Amber’s successful operator-managed model into new areas of the country, while ensuring that every pub is developed around its location and customer base.
“We’re actively growing our presence in the South and Cooper & Co is a great example of the quality of site and level of investment we are prepared to make where we see the right opportunity.”
