The Licensed Trade Charity (LTC), hospitality teams, and fundraising ultra runners are celebrating the completion of the inaugural LTC JOGLE Pub Run.
The runners at Land’s End
Participants crossed the finish line at Land’s End following a 900-mile, 30-day journey covering the full length of the UK.
The first-of-its-kind challenge for the hospitality industry, the LTC JOGLE Pub Run is dedicated to raising vital funds and awareness for the LTC. This will help the charity continue its work supporting people working across licensed hospitality through financial assistance, wellbeing support, practical guidance, and crisis intervention services.
The runners were led by endurance fundraiser Gary McKee MBE, who completed the full 900-mile route from John O’ Groats to Land’s End. The challenge brought together hospitality professionals, suppliers, operators, pub teams, and communities in a remarkable display of determination, resilience and industry spirit.
Senior leaders from across hospitality joined legs of the run, including Luke Boase, founder of Lucky Saint, Eleanor Thatcher of Thatchers, Steve Worral, group projects director at Punch Pubs & Co, Michael Harper, field services director at Avani Solutions, Jonathan Lawson, chief executive of Butcombe Group, and Joby Mortimer of the LTC.
The industry’s support extended far beyond the route itself. More than 83,000 people took part virtually through the LTC JOGLE Pub Run Strava Challenge, collectively completing more than 8 million km. That’s the equivalent of running around the Earth almost 200 times, or travelling to the Moon and back more than 10 times.
“Today is an incredibly emotional moment for everyone involved,” said Joby Mortimer. “Thirty days ago we set out from John O’ Groats with an ambitious goal to cover this huge distance in aid of raising vital funds and awareness for the critical work we do for hospitality people in need.
“To now stand at Land’s End having brought together thousands of people from across the industry and seen such overwhelming support for the cause is truly remarkable.”
Organised by LTC in partnership with Strava, the challenge was supported by headline sponsor Lucky Saint, alongside Avani Solutions, Thatchers Cider, Punch Pubs & Co, and Star Pubs.
