Independent Norfolk brewer Wildcraft has announced the launch of a new beer, Wild Crush, with 25 venues across Norfolk, Suffolk, and beyond set to pour the beer simultaneously this coming weekend.
The launch marks one of the brewery’s largest co-ordinated beer releases to date, with Wild Crush already selling out in both cask and keg formats prior to its official launch.
Described by the brewery as a soft, juicy, and highly drinkable modern IPA, Wild Crush (4.8% ABV) delivers vibrant peach, tropical fruit, and citrus flavours, combining a smooth mouthfeel with a bright, refreshing finish.
“We wanted to create a beer that showcases everything people love about modern craft beer, while remaining incredibly approachable,” said Mike Deal, head brewer and director at Wildcraft Brewery.
“Wild Crush starts with a subtle hint of orange before opening up into layers of peach and tropical fruit. It’s soft, juicy, and packed with flavour, and the response from pubs has been incredible. To have cask and keg sell out before launch week is beyond what we expected.”
Beer lovers eager to try Wild Crush ahead of the official launch can attend special first taste sessions on Thursday (11th June), between 3pm and 6pm at both Wildcraft Brewery taprooms in Smallburgh and Cromer.
From the following day, Wild Crush will be available across 25 participating venues, spanning Norwich city centre, Norfolk, Suffolk, and other locations around the UK. The launch aims to support independent pubs.
While cask and keg allocations have now completely sold out, Wild Crush will also be available in 440ml cans.
