New Forest craft brewery Vibrant Forest is launching a TV advertising campaign. Leveraging AI, the campaign depicts beer growing on trees and blooming from foliage.
Founded in 2011 by Kevin Robinson in his garage in the New Forest, Vibrant Forest has grown into one of the region’s most popular independent craft beer brands. Today, Vibrant Forest’s beers are stocked in pubs, restaurants, and shops across the UK and Europe, as well as popping up at festivals throughout the summer.
Vibrant Forest’s Taproom, located on the edge of the New Forest National Park, welcomes locals and visitors alike.
The campaign will launch across Hampshire, Wiltshire, and Dorset, on Sky TV, from 8th June. Flagship juicy pale ale, Pupa, can be spotted being plucked from a tree like an apple. Session IPA Coppice blooms from within a topical flower, while Dapple, a modern best bitter, travels down the river on a lily pad.
“Vibrant Forest has come a long way since I was brewing in my garage,” said Robinson. “This advert celebrates 15 years of hard work, creativity, and great beer. We’re extremely proud to be the first independent craft brewery to launch an advertising campaign of this scale.
“The surreal tropical forest in the commercial brings to life Vibrant Forest in a completely new way. Like the brand, the commercial is innovative, cool, and not afraid to do something new. The Vibrant Forest in the advert is an incredible place — where else would Pupa grow on trees?”
Ryan Dack, general manager at Vibrant Forest, added: “A lot of people already know our beers through visiting the Taproom or enjoying pint of Pupa at their local pub, but we want more people to discover that they can now enjoy Vibrant Forest from the comfort of home through our online shop. We hope this campaign helps spread the word and inspires even more people to experience what Vibrant Forest is all about.”
