With the World Cup imminent, Brew York are re-releasing Kammy’s Un-Beer-Lievable lager, a collaboration with former player, manager and TV pundit Chris Kamara.
As well as quenching the thirst of football fans, the beer will help to raise money and awareness for Prostate Cancer UK.
Kammy has supported Prostate Cancer UK for many years and previously collaborated with Brew York during the 2024 European Championship, where sales of Kammy’s Un-Beer-Lievable lager raised more than £15,000 for the charity.
“Brew York have been a perfect partner to work with for this project,” said Kammy. “It’s exciting to know it will feature heavily in their pubs and bars and raise awareness of prostate cancer. I’ll certainly be having a few cans whilst I’m cheering on England at the World Cup.”
Wayne Smith, co-founder and managing director of Brew York, added: “It’s an absolute pleasure to be collaborating with Kammy again. His enthusiasm for this beer — and the money it raises for Prostate Cancer UK — is irresistible.
“It was extremely popular when we brewed it in 2024 and, of course, we’re aiming to add as much as we can to the £15,000 raised previously.”
James Steven, head of partnerships at Prostate Cancer UK, said: “We’re delighted that Brew York and our long-time supporter Kammy are once again supporting us ahead of another massive summer of football as the World Cup kicks into
action.
“Through the funds raised and awareness generated from this collaboration, we’re reaching men with a health awareness message in an environment where they feel most comfortable, whilst also raising money that will help save lives. We are excited to see this come to life over the summer!”
The beer, at 4.1% ABV, is a crisp, refreshing lager with a gentle spicy-herbal aroma, and will be pouring at Brew York and Brew+ venues from the 5th June, as well as being available in cans.
As part of the promotional push, trade customers of Brew York will also get the chance to win an appearance from Kammy at their venue, where he’ll give his thoughts on the World Cup as well as reflect on memorable moments of his career.
The opportunity to meet Kammy is also being extended to the public through a ‘goal-den ticket’ prize draw, based on each case of cans purchased directly from Brew York venues and their webshop.
