More than 60 bike riders from across the pub and hospitality sector are gearing up for a 270km cycling challenge to raise funds for industry charities.
Participants in last year’s Pedalling to Pubs Challenge
The team of cyclists are taking on the Pedalling to Pubs Challenge, taking place from 4th-6th June over 150 miles of terrain in Norfolk. They will be raising funds for the Licensed Trade Charity and Only a Pavement Away.
The team will, of course, visit some exceptional pubs along the route, highlighting their essential role in their communities.
This year’s ride steps up the distance from last year’s challenge, which saw riders cycle 220km across the Lake District and raise a record-breaking £110,000. This is the fourth Pedalling To Pubs Challenge, which has grown in size every year and which has already raised £250,000 for the two sector charities.
For the third year in a row, the headline sponsor is Polaris, with the ride also supported by partners Thatchers Cider, Lucky Saint, and the British Institute of Innkeeping (BII).
The second day of the challenge will see all the riders wearing bright orange socks. These have become a key symbol across recent industry fundraising challenges and initiatives, representing the shared effort and determination shown by all those taking part. The Wear Orange for Hospitality initiative, led by sector champion Hamish Stoddart, invites supporters from across the industry to get involved by purchasing and wearing a pair of orange socks. Find out more here.
“With just one week to go, anticipation is really building for this year’s Pedalling To Pubs challenge,” said Steve Alton, chief executive of the BII and lead rider for the event. “This year’s 270km Norfolk route raises the bar once again.
“It’s a brilliant opportunity for pub and hospitality professionals to come together, push themselves, and raise vital funds for two charities that make a real difference. Please donate if you can, as your support will make all the difference to those who need it.”
To find out more or to donate, click here.
