T&R Theakston has secured national and regional listings across a number of supermarkets for three of its ales.
From this month, cans of the brewery’s Old Peculier will be available in Tesco. That brew’s alcohol-free counterpart, Nowt Peculier, will also be stocked in Morrisons nationally and in the Co-op regionally from June.
Thanks to advanced filtration technology, Nowt Peculier preserves everything that makes Old Peculier the classic pint it is — minus the alcohol. Brewed using the original recipe and brewing methods, this rich-flavoured, dark ruby ale captures the complex character of its classic cousin.
The brewery’s newest product, Theakston’s Salted Caramel Porter, is also hitting shelves, with Morrisons set to stock it nationally this month. Tesco and the Co-Op will be adding the beer to their regional ranges.
“We’re delighted to see such strong demand for our beers in supermarkets both nationally and regionally,” said Theakston’s managing director Richard Bradbury.
From classics like Old Peculier to new additions like Salted Caramel Porter, much of our portfolio started life in the pub, gaining popularity before making the move into retail and enabling drinkers to enjoy their favourite pints at home as well.
“While we remain dedicated to supporting the Great British pub, it’s fantastic to see our beers continue to grow their presence in the off-trade.”
Meanwhile, the brewery has appointed four new members to its sales team, supporting the business’s continued growth in the on-trade. They are: David Taylor, who joins as business development manager for East Anglia; Nick Bubb, BDM for North Wales, Cheshire, and the West of England; Will Hewitt, business development executive for the South of England and Hayden Wheeler, who takes on the same role for London and the South East.
