A University of Salford graphic design student has had her artwork selected for a limited-edition Seven Bro7hers Brewing Co beer marking Salford’s 100th anniversary.
Left to right, celebrating the launch of 1926, are Kit McAvoy, Anhelina Serhiienko, Samantha McAvoy, and Guy McAvoy
Second year BA graphic design student Anhelina Serhiienko, from Ukraine, will see her winning design adorn the new 1926 pale ale produced by the Salford brewery.
The 4.2 ABV beer is named after the year Salford was officially granted city status by Royal Charter. Available in cans, it combines classic British brewing with modern US hop expression, offering zesty citrus notes.
“It is an honour to have my design chosen, I am so excited to see it live,” said Anhelina. “I wanted to celebrate Salford’s past while maintaining a modern and clean aesthetic that appeals to a wide audience.
“I chose to combine multiple colours within a grid of squares. This produced a vibrant and eye-catching design that remains distinctive on the shelf, even among other brightly coloured products.”
Founder and head of export at Seven Bro7hers, Kit McAvo, said the anniversary ale was just one of the ways in which the Salford family business ws honouring Salford’s 100th year.
“We’re incredibly proud to be part of Salford’s centenary celebrations and to mark such an important milestone for the city. Collaborating with the talented graphic design students at the University of Salford has been a real highlight — the creativity and quality of the entries made selecting a final label no easy task.
“The artwork perfectly captures the spirit, heritage, and energy of Salford, and we’re delighted to bring it to life on this special limited-edition brew. Supporting emerging local talent while celebrating our city’s history makes this project particularly meaningful for us as a Salford-based brewery.”
The family boast a host of University of Salford alumni, most prominently Samantha McAvoy, who is head of marketing for the brand, a graduate of the BA graphic design course. She said: “I thoroughly enjoyed my time at the University of Salford studying graphic design — it set me up for a career in design and marketing in the best possible way.
“It’s been great to now work with students on the same course, giving them real-world experience. Their creativity and passion really stood out, and Anhelina’s final design is a fantastic result. We’re excited to collaborate with the university again.
“1926 Pale Ale has been a brilliant project — a real celebration of Salford and the creative talent coming through today. As a former student, it’s been especially rewarding to reconnect and support the next generation of designers.”
