Michelin Guide-listed Glasgow restaurant Sebb’s has teamed up with Pilot Beer to launch a new pale ale, rolling out across Scoop Restaurant Group venues in the city.
The pale ale will be available on draught at Sebb’s, Ka Pao, Margo, and Ox and Finch, marking a further step in Leith-based Pilot Beer’s expansion across Glasgow.
Designed to pair with bold, spice-led flavours, Sebb’s Pale Ale is hazy and hop-forward, with tropical notes balanced by Scottish pale malt, creating a fresh, easy-drinking beer built to sit comfortably alongside the food.
The launch will be marked with a celebratory Sebb’s Pale Ale barbecue on Sunday, 22nd March.
“Collaborating on brewing our own beer is something we’ve thought about doing for a long time — probably as much for our own enjoyment of good beer as anything,” said Ally Shaw, head of drinks at Sebb’s.
“Sebb’s is the most bar-focused venue in our small group, and it has an incredible team of drinks-obsessed bartenders, so it felt like the obvious place to take the idea forward…
“Sebb’s is all about relaxed, approachable fun — great music, great atmosphere, great drinks without any fuss. The beer is the same. It feels very ‘Sebb’s’; easy to drink, unpretentious, but made with real care and intention.
“Pilot ticked all the boxes: a great Scottish brewery, genuinely lovely people, and they’re incredibly passionate about their craft. There’s a lot of synergy between the Pilot team and the Sebb’s team.”
Jordan Palmer, chief operating officer at Pilot Beer, added: “This beer was designed with food in mind. It is tropical and hazy, with hops that bring brightness and freshness rather than heaviness or bitterness.
“It is built to be easy to drink and to complement bold, spicy dishes, which makes it a great fit for Sebb’s. Because it has been created specifically for Scoop venues, it feels like a dream collaboration, and we feel incredibly lucky to be coming into a restaurant group with such high standards.”
