Pub bells across the UK rang out early yesterday, at 6pm, and will again over the next six days as part of a new campaign by Greene King and Macmillan Cancer Support.
They are aiming to raise awareness of the one in six men in the UK who will be diagnosed with prostate cancer in their lifetime. They have launched the campaign as part of Prostate Cancer Awareness Month, with the backing of inspirational cancer campaigner and prostate cancer survivor Errol McKellar.
Bells are usually rung to signify last orders in the pub, but the Early Bell campaign will see participating pubs across the UK ring the traditional bell at 6pm, aiming to stop pubgoers in their tracks, to raise awareness and prompt conversations about cancer.
The campaign encourages people to check in with the men in their families, friendships, and communities, urging them to spot symptoms early. An early diagnosis can make all the difference and save lives.
Participating pubs from across Greene King’s 1,600-strong managed estate will be taking part, displaying posters to let customers know why the bells will chime early, to raise awareness, spark conversations, and prompt questions.
“After my diagnosis, I realised just how vital early detection of prostate cancer is,” said Errol. “From that moment, I knew we needed to open up the conversation and encourage men to recognise symptoms and get checked.
“Working as a mechanic, I often say: ‘If it’s illegal to drive your car without an MOT, why don’t we treat our own health the same way?’ Not all symptoms are obvious, and without seeing a doctor, this cancer can go undetected.
“The Early Bell campaign is a powerful symbol of this silent killer and a reminder to urge men to start talking. We need to break down stigma, challenge fear, and encourage men to have conversations with loved ones they might otherwise avoid.
“If starting this conversation nationwide helps even one person seek help sooner and saves a life, then it’s been worth it.”
