Brewing the American Dream, the annual Brewing and Business Experienceship scheme, run by Samuel Adams, has opened for applications.
2025 Brewing and Business Experienceship winner, Moor’s Brewing, with Jim Koch
Now entering its 15th year, the Experienceship provides one standout brewer with access to hands-on coaching, industry expertise, and resources to help grow and scale their business.
A cornerstone of the scheme is the opportunity for winners to collaborate with the Samuel Adams team on a limited-edition beer brewed at their Boston brewery.
Applications for this year’s search open on the heels of the recent release of the collaborative brew from the 2025 winner, Moor’s Brewing. The Apricot Altbier (4.5% ABV) debuted exclusively in Boston and Chicago taprooms for a limited run in line with Black History Month, showcasing the result of time-honored craftsmanship meeting modern culture.
Inspired by Jim Koch, pioneer of the American craft beer movement and founder of Samuel Adams, the Brewing and Business Experienceship was created to help break down barriers to entry in the brewing industry.
Since its inception in 2012, the programme has supported brewers from a wide range of backgrounds, welcoming winners into the Brewing the American Dream family for ongoing mentorship well beyond the initial win.
“The Brewing and Business Experienceship was built to help level the playing field for emerging brewers by providing access to mentorship, resources, and industry expertise,” said Jennifer Glanville Love, director of partnerships and collaborations at Boston Beer Company.
“As we open applications for the 15th year of the programme, we’re excited to continue supporting the next generation of brewers and welcoming new founders into the Brewing the American Dream family.”
Find out more about the Experienceship here.
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