Butchery business Alf Turner has announced the successful outcome of its autumn Hero IPA campaign with Stonegate Group, raising £2,940 for Help for Heroes.
Left to right at Hogs Back Brewery are: Gina Fletcher, national account controller at Hogs Back Brewery; Lucy Barker, operations director at Craft Union Pubs; Paul Turner, managing director of Alf Turner; Mark Elliott, founding member of Help for Heroes; and Miles Chesterman, managing director of Hogs Back Brewery
There was a nationwide rollout across Craft Union and Publican Partnerships pubs during the Remembrance Day period. The beer was brewed by Hogs Back Brewery, in Surrey.
A total of 588 casks were sold, equating to more than 41,000 pints of Hero IPA enjoyed by customers across the Stonegate estate. This contributes directly to funds supporting wounded, injured, and sick veterans and their families.
Throughout the campaign, the Alf Turner and Hogs Back teams visited pubs stocking the beer to engage directly with operators and customers. Social media activity helped to drive additional public awareness and footfall, amplifying the impact of the promotion beyond the bar.
Recently, a cheque presentation was made to Mark Elliott, chief advocacy ambassador and one of the founder members of Help for Heroes, at Hogs Back Brewery. Partners from across the collaboration came together to celebrate the collective fundraising effort.
This latest activity builds on Alf Turner’s long-standing partnership with Help for Heroes. The business has now raised more than £323,000 for the charity to date.
“We’re incredibly proud of the response to The Hero IPA across the Stonegate and Craft Union pubs during the Remembrance Day period,” said Paul Turner, managing director of Alf Turner.
“To see £2,940 raised for Help for Heroes through something as simple as enjoying a pint is a powerful reminder of how our industry can come together to support those who have served.
“On behalf of everyone at Alf Turner, I’d like to thank the teams behind the bar and the customers who helped make this contribution possible.”
Miles Chesterman, managing director of Hogs Back Brewery, said: “It’s fantastic to see the campaign deliver both strong engagement and meaningful funds for Help for Heroes.
“Hero IPA is first and foremost a high-quality, expertly brewed cask ale — full of character, balance and consistency — so it stands on its own merits at the bar. The fact it also supports such an important cause makes every pint poured even more meaningful for our team and for the communities we serve.”
Lucy Barker, operations director at Craft Union Pubs, added: “This charity cask campaign reflects Craft Union’s focus on being at the heart of our local communities.
“Our pubs are proud to support initiatives that bring people together for a good cause, and the response, as always, from our operators and customers, has been heart-warming.”
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