London Wine Fair has announced a landmark partnership with BREW//LDN, introducing a space for craft beer and cider for the first time in the event’s 45-year history.
The collaboration responds to growing demand from both BREW//LDN exhibitors, who have sought a trade-only environment, and London Wine Fair’s audience, who have called for artisan beer and cider content as buying remits expand.
The inaugural BREW//LDN section will accommodate up to 50 exhibitors. Fifty per cent of stands are already sold. Breweries and cideries who have confirmed to date span both UK and international producers and include:
- ABK Beer
- Arbor Ales
- Attic Brew Co
- Big Hug Brewing
- Chance Cider
- Cold Town Beer
- Freedom Brewery
- GoodH Brewing Co
- Lonkero
- Lost in Town Brewery
- Napton Cidery
- Red Fin Cider
- Seven Bro7hers Brewery
- Showerings Cider
- Tap Social and
- Twice Brewed Brewhouse
BREW//LDN will be located adjacent to Signature Serve — in which Walthamstow-based Pillars Brewery is exhibiting — and the no- and low-alcohol section of the show.
“We set up BREW//LDN 15 years ago, and since then the craft beer scene, and wider drinks market, has evolved significantly,” said JackFallon, co-founder of BREW//LDN.
“Recently, exhibitor feedback has been that the real value lies in trade — meeting key decision-makers and generating lasting business opportunities — which has led to this collaboration. London Wine Fair is a show I have long admired, and we are excited to join them to deliver the UK’s best — and most relevant — drinks trade show for the industry.”
Hannah Tovey, head of London Wine Fair, added: “This exciting addition will further cement London Wine Fair’s reputation as the UK’s leading event for drinks professionals, reflecting evolving consumer trends and the increasing convergence of wine, spirits, beer, and cider in terms of buying responsibilities.
“The artisanal nature of these exhibitors will complement our wine and spirits exhibitors and provide an additional draw for our visitor audience.”
London Wine Fair 2026 will take place from 18th to 20th May at Olympia. Visitor registration is now open. Companies requiring further information should contact Stuart Coleman via stuart@brewuk.beer.
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