The seminar programme for The Pub Show, which is being staged at Excel, London, on 30th March and 1st April, has been revealed.
The Future of Drinks stage will feature:
- What do Britain’s pubs need to survive and thrive?
A panel discussion led by Emma McClarkin, chief executive of the British Beer & Pub Association. How support, policy, and collaboration can help to secure a stronger future for pubs and brewers. - How to run a pub after the 2025 Budget reveal
Steve Alton, chief executive of the British Institute of Innkeeping, will speak directly to BII operator members about the pressures pubs have faced over the last year. - Empowering teams to create magic moments in pubs
Katy Moses, managing director of KAM, and Steve Alton reveal fresh insights from their 2026 Pub Roadmap research, showing how publicans can unlock the full potential of their teams. - The Taste Test: Taking on functional and feelgood drinks
A guided tasting with Laura Willoughby MBE, co-founder of Club Soda, and members of the Functional Drink Collective. Sampling functional drinks, learning what they’re designed to do, how they taste, and when they work best.
Find out more about the seminar programme here, and sign up for The Pub Show here.
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