Molson Coors is bringing back the Black Label name for a new 4.7% ABV premium version of its Carling lager, to launch next month.
The new lager is made with 100% British barley and brewed in Burton on Trent.
The Black Label name will be instantly familiar to loyal Carling drinkers — it was how the brand was known in the UK until the late 1990s, and remains part of the brand’s identity in certain markets to this day.
“Carling Black Label is a full-flavoured lager designed for today’s beer market, and we’re confident it will resonate with both those who remember the name and those discovering it for the first time,” said Kevin Fawell, UK sales director at Molson Coors.
Paul Rudge, beer sommelier at Molson Coors, added: “Carling Black Label has a slight appley fruit note on the nose, backed up by a hint of digestive biscuit. As you taste the beer you get the rounded sweetness of the malt, but the hops have become more pronounced giving it a fuller body with plenty of pleasant bitterness and a rounded finish.”
