Seven Bro7hers Brewing Co has secured an incredible national listing with J D Wetherspoon, marking a major milestone for the Salford-based, family-run brewery.
Photograph: Jon Super
From this month, Easy IPA will be available behind the bar in 400 of the pub chain’s sites across the UK. The rollout will culminate in a draught listing, with Easy IPA set to be on tap across 600 sites by the end of March, and 440ml cans available across all sites.
Easy IPA is one of the family’s longest-standing brews and a cornerstone of the Seven Bro7hers portfolio. It’s an American-style IPA, brewed to 4.7% ABV, with a light, easy-drinking character.
“We’ve had a fantastic experience working with Wetherspoon so far,” said Keith McAvoy, chief executive of the brewery. “The team has been incredibly supportive and inspiring to work with.
» Enjoying Beer Today? Become a Patreon supporter from £1.50 a month
“For a family-run brewery like ours, securing a national listing of this scale is genuinely game-changing, particularly after a challenging year for the industry.
“It allows us to put Seven Bro7hers beers in front of drinkers right across the UK, while staying true to who we are and where we’ve come from. It’s a huge moment for the business — and for all seven brothers.
“We believe this listing will not only help secure the future of Seven Bro7hers, but also open up new opportunities for the business across both on- and off-trade beyond the North West.”
