St Austell Brewery has announced a year-long partnership with endurance athlete Nick Butter and the immersive running retreat company he founded, Run Weekends.
Run Weekends participants travel the world, connecting with the great outdoors. Photograph: Run Weekends
The collaboration will see Proper Job 0.5% — St Austell Brewery’s first low-alcohol IPA — featured at running events globally.
Run Weekends offers running retreats, trail running holidays, and mountain adventures around the world. Each trip is designed for groups of relaxed, like-minded runners to explore new places, forge new friendships, and connect with the great outdoors.
It was founded by Nick, who made a name for himself by becoming the first and so far only person to run a marathon in every country around the world.
Since its launch in October 2024, St Austell Brewery’s Proper Job 0.5% IPA has already scooped four major awards, firmly establishing itself as one of the best-tasting low‑alcohol beers on the market. Brewed with the same care and character as the original Proper Job, it delivers bold, citrusy hop notes, and a crisp, refreshing finish.
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Matt Heal, senior brand manager at St Austell Brewery, said: “We’re thrilled to team up with Nick and Run Weekends. Our shared values make it an incredibly organic partnership, grounded in Cornish roots, all about championing connection and the joy of living adventurously — qualities that our award‑winning Proper Job 0.5% celebrates in every sip.”
Nick added: “Cornwall is where my love of running began, so partnering with St Austell Brewery — a like-minded company — feels very special. Run Weekends are all about community, curiosity and pushing your limits in a healthy, sustainable way.
“Proper Job 0.5% is the perfect fit as a great tasting low-alcohol IPA. We cannot wait to share the work that has been happening behind the scenes.”
