Molson Coors is launching Caffrey’s Black Stout, created to meet growing consumer demand while providing strong value for both drinkers and operators.
At a tax-efficient 3.4% ABV, roasted malt and cocoa dominate, complemented by a gentle bitterness, caramel notes, and a hint of liquorice, says the brewer.
The hop presence is understated, allowing the malt to shine. Nitrogen infusion creates a silky, velvety mouthfeel with a soft texture.
The launch aims to build on the heritage of founder Thomas Caffrey, who established the brand in 1897 with a focus on stout and porter brewing. However, fast forward to today and the stout category is showing strong momentum, attracting 31% more drinkers since 2023.
There’s particularly strong growth among 25- to 34-year-olds, and with female drinkers.
“That shift presents a clear opportunity for established brands such as Caffrey’s to play a role in the category’s next phase of growth,” said Kev Fawell, sales director UK and Ireland for Molson Coors.
“The introduction of Caffrey’s Black Stout to our leading portfolio, with a strong value proposition, represents our commitment to supporting our customers and the evolving tastes of their guests.”
