Bays Brewery, in Paignton, is kickstarting the season of goodwill with the return of festive favourite Jingle Ale, once again raising funds for Children’s Hospice South West (CHSW).
Daniela Hopkins, area fundraiser for Children’s Hospice South West, and Bays Brewery director, Peter Salmon, celebrate the launch of Jingle Ale
Available now in bottles, cask, and beer box, the ho-ho hoppy amber bitter was first launched in 2024 and proved a hit with beer lovers across Devon.
Bays is donating 5% of proceeds from every pint and bottle sold to CHSW, a South West charity that has been providing hospice care to children and young people across the region for 30 years.
The partnership feels especially meaningful in 2025, as Bays celebrates its 18th anniversary, a milestone that many of the children CHSW support may never reach due to life-limiting conditions.
“As a family-run brewery that proudly flies the flag for local, it felt fitting for our final charity brew of the year to once again celebrate a Devon charity built around the same family values we hold dear,” said Bays Brewery director Peter Salmon.
“As CHSW marks 30 years of providing incredible care and support to children and families facing unimaginable circumstances, we’re proud to play a small part in helping them continue that amazing work this Christmas and beyond.”
Vital care
As the only children’s hospice in the South West, CHSW supports more than 500 families by providing medical and nursing support across its three sites in Devon, North Somerset, and Cornwall.
Daniela Hopkins, area fundraiser for Children’s Hospice South West, said: “We’re incredibly touched that Bays Brewery has chosen to support Children’s Hospice South West for a second year running with their festive Jingle Ale.
“Their generosity helps us continue providing vital care to children with life-limiting conditions and their families, especially at a time of year that can be so difficult.
“It means the world to know that a local, family-run business is standing with us again this year and by raising a pint this Christmas, you’re helping to bring comfort, joy and support to those who need it.”
Jingle Ale rounds off a year of charity collaborations for Bays Brewery, which has also supported Torbay Coast & Countryside Trust, Paignton Zoo, and Torbay RNLI Lifeboats in 2025. They have confirmed that the charity series of brews will continue in 2026.
