Drop Bear Beer Co are celebrating their first UK-wide supermarket deal, securing shelf space for their newly-released Peach Cut Lager in 475 Morrisons stores.
Launched in July, it’s described as a crisp European lager with a smooth stonefruit twist, juicy and sessionable. It will make its Morrisons debut on Monday (24th November).
Founded in 2019 by Sarah and Joelle Drummond, Drop Bear has established a reputation for crafting high-quality, bold beers that challenge the perception of alcohol-free beverages as bland or boring.
Drop Bear’s range is already available via Ocado, Tesco (Wales), and East of England Co-op. The brewer also exports to multiple international markets, including Finland and Australia.
“We are proud to share this milestone moment, as it marks the first time Drop Bear will be available on shelves across the UK,” said Joelle. “As a Welsh business, this achievement is especially meaningful.
“Wales boasts incredible talent and outstanding food and drink brands, yet gaining visibility on the national stage can be a challenge. Securing this listing demonstrates not only the strength of our products, but the growing recognition of the innovation coming out of Wales.”
The Morrisons listing forms part of a broader expansion strategy, with the brand targeting mainstream multiples as demand for alcohol-free options continues to rise.
Drop Bear has seen its sales soar, putting the company’s growth well above the category average. To meet the increasing demand, Drop Bear has acquired an additional brewhouse kit, which is expected to come online later this year.
Sarah said: “In just two years since opening our brewery, we’ve seen phenomenal growth in demand for Drop Bear. We’re scaling up fast, from growing our team to investing in equipment that increases our capacity by 700%.
“Partnering with Morrisons is a huge step forward, making it even easier for more people across the UK to get their hands on Drop Bear.”
