Beers of Europe has partnered with Norfolk’s Wolf Brewery to launch Bad Wolf, a smooth, cherry and chocolate ale, raising funds for the East Anglian Air Ambulance (EAAA).
Bad Wolf (4.6% ABV) is light, silky, and subtly sweet. Smooth chocolate layers meet a tart cherry bite, finishing dark, velvety, and dangerously moreish. It’s been crafted for the colder months — not just Christmas.
The bold label jumps off the shelf, thanks to the design, by Grace Waterfield-Nicholls, digital marketing manager at Beers of Europe.
Every bottle of Bad Wolf sold will support the vital work of the EAAA, helping fund emergency care across Norfolk, Suffolk, Cambridgeshire, and Bedfordshire.
To support the launch, Beers of Europe has produced a set of promotional videos, helping to tell the story behind the beer, and to bring it to life across social and digital channels. The videos are available to view now on Beers of Europe’s YouTube channel.
“Bad Wolf is playful, approachable, and full of character,” said Amanda Waterfield, marketing manager at Beers of Europe. “It’s the kind of beer people will come back to, and knowing it supports EAAA makes it even more special.”
