The Wrexham Lager Beer Co has announced a partnership with Deva Fest, a family-friendly North West festival, taking place from 7th-10th August in Cheshire.

Wrexham Phil Marsten Tom Cottrill
Phil Marsten (left), of Deva Fest, with Tom Cottrill, operations manager at Wrexham Lager

Wrexham Lager (4% ABV) will be the festival’s official lager, served at all on-site bars. Deva Fest’s iconic Big Top will also be renamed as the Wrexham Lager Big Top as part of the collaboration.

This year’s headline acts, at Cholmondeley Castle, include Gloria Gaynor, The Fratellis, Happy Mondays, Matt Goss, and DJ Sigala.

“Our new partnership with Deva Fest is more than just serving pints, it’s about sharing our story, our taste, and celebrating the best of local culture,” said Jon Roberts, interim chief executive of The Wrexham Lager Beer Co.

“This collaboration allows us to share not only our signature taste, but also the spirit of community and craftsmanship that defines our brand.

“We’re thrilled to be part of a weekend filled with incredible live music, side-splitting comedy, and vibrant entertainment. It’s an honour to raise a pint with Deva Fest and be part of something that brings people together in such a meaningful way.”

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