Fierce Beer is holding its inaugural Aberdeen Beer Festival today, but the event is also being marked with the release of six collaboration brews, exclusive to Aldi Scotland.
Launched on Thursday, the line-up features a fruity Hazy IPA, in collaboration with Fyne Ales, a Pastry Stout, with Edinburgh’s Cold Town Brewery, and a hoppy 7.2% Double IPA, made alongside Brew Toon, based in Peterhead.
There is also a Fruited Sour, in partnership with New Bristol, a citrus West Coast IPA, made with Liverpool-based Neptune Brewery, and a rich Coffee Porter, in collaboration with Windsor’s Indie Rabble.
“We’re so grateful for the unwavering support of the Fierce family in Aberdeen,” said Fierce Beer sales manager Craig Cargill.
“Selling out our inaugural Aberdeen Beer Festival was completely unexpected, but through our longstanding partnership with Aldi we can bring exclusive beers to those who are unable to attend.
“We’re incredibly lucky to work with some of the best breweries out there, and this series of brews truly reflects the creativity and passion we all share. This project has once again been testament to the support Aldi has given us over the years, and we look forward to sharing our cans with beer lovers across Scotland.”
Graham Nicolson, group buying director at Aldi Scotland, added: “As Fierce Beer’s first customer, we’ve had the privilege of being a part of the journey from the beginning, and it is great to see the company become such a success story.
“With Fierce’s inaugural Aberdeen Beer Festival already sold out, we’re giving shoppers across Scotland the chance to enjoy the new collaborations with six outstanding UK breweries at everyday amazing prices. I’m certain shoppers will enjoy the range of exciting products on offer.”
